Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140378
Title: Examining the use of fine print messages in advertising
Authors: Lan, Luh Luh 
Lwin, May O. 
Yu, Guat Hwa
Issue Date: Jul-2000
Citation: Lan, Luh Luh, Lwin, May O., Yu, Guat Hwa (2000-07). Examining the use of fine print messages in advertising. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029 : 1-26. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 2000-029
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029
URI: http://scholarbank.nus.edu.sg/handle/10635/140378
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