Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/140378
| Title: | Examining the use of fine print messages in advertising | Authors: | Lan, Luh Luh Lwin, May O. Yu, Guat Hwa |
Issue Date: | Jul-2000 | Citation: | Lan, Luh Luh, Lwin, May O., Yu, Guat Hwa (2000-07). Examining the use of fine print messages in advertising. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029 : 1-26. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 2000-029 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140378 |
| Appears in Collections: | Staff Publications Elements |
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| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| b22008925.pdf | 2.15 MB | Adobe PDF | OPEN | None | View/Download |
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