Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140315
Title: Determinants of effective membership marketing : towards a research agenda
Authors: Kum, Doreen 
Wirtz, Jochen 
Issue Date: Jun-1999
Citation: Kum, Doreen, Wirtz, Jochen (1999-06). Determinants of effective membership marketing : towards a research agenda. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-045 : 1-23. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1999-045
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-045
URI: http://scholarbank.nus.edu.sg/handle/10635/140315
Appears in Collections:Staff Publications

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