Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/140312
| DC Field | Value | |
|---|---|---|
| dc.title | Role of audio-visual congruency in consumer response to television commercials | |
| dc.contributor.author | Lwin, May | |
| dc.contributor.author | Lalwani, Ashok Kumar | |
| dc.contributor.author | Pee, Beng Ling | |
| dc.date.accessioned | 2018-04-19T03:34:48Z | |
| dc.date.available | 2018-04-19T03:34:48Z | |
| dc.date.issued | 1999-05 | |
| dc.identifier.citation | Lwin, May, Lalwani, Ashok Kumar, Pee, Beng Ling (1999-05). Role of audio-visual congruency in consumer response to television commercials. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-042 : 1-29. ScholarBank@NUS Repository. | |
| dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/140312 | |
| dc.relation.ispartofseries | Research Paper Series; 1999-042 | |
| dc.type | Working Paper/Technical Report | |
| dc.contributor.department | MARKETING | |
| dc.description.sourcetitle | Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-042 | |
| dc.description.page | 1-29 | |
| Appears in Collections: | Staff Publications Elements | |
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| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| b20945553.pdf | 2.97 MB | Adobe PDF | OPEN | None | View/Download |
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