Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140312
Title: Role of audio-visual congruency in consumer response to television commercials
Authors: Lwin, May 
Lalwani, Ashok Kumar
Pee, Beng Ling
Issue Date: May-1999
Citation: Lwin, May, Lalwani, Ashok Kumar, Pee, Beng Ling (1999-05). Role of audio-visual congruency in consumer response to television commercials. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-042 : 1-29. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1999-042
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-042
URI: http://scholarbank.nus.edu.sg/handle/10635/140312
Appears in Collections:Staff Publications

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