Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore

Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/140293

DC Field	Value
dc.title	Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore
dc.contributor.author	Lwin, May
dc.contributor.author	Lalwani, Ashok Kumar
dc.contributor.author	Kuah, Leng Li
dc.date.accessioned	2018-04-19T03:34:33Z
dc.date.available	2018-04-19T03:34:33Z
dc.date.issued	1999-02
dc.identifier.citation	Lwin, May, Lalwani, Ashok Kumar, Kuah, Leng Li (1999-02). Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-009 : 1-24. ScholarBank@NUS Repository.
dc.identifier.uri	http://scholarbank.nus.edu.sg/handle/10635/140293
dc.relation.ispartofseries	Research Paper Series; 1999-009
dc.type	Working Paper/Technical Report
dc.contributor.department	MARKETING
dc.description.sourcetitle	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-009
dc.description.page	1-24
Appears in Collections:	Staff Publications Elements

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