Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140293
Title: Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore
Authors: Lwin, May 
Lalwani, Ashok Kumar
Kuah, Leng Li
Issue Date: Feb-1999
Citation: Lwin, May, Lalwani, Ashok Kumar, Kuah, Leng Li (1999-02). Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-009 : 1-24. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1999-009
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-009
URI: http://scholarbank.nus.edu.sg/handle/10635/140293
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