Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140251
Title: SMEs market entry strategy : substitution instead of niching
Authors: Lim, Guan Hua 
Tan, Soo Jiuan 
Lee, Khai Sheang 
Issue Date: Oct-1998
Citation: Lim, Guan Hua, Tan, Soo Jiuan, Lee, Khai Sheang (1998-10). SMEs market entry strategy : substitution instead of niching. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061 : 1-19. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1998-061
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061
URI: http://scholarbank.nus.edu.sg/handle/10635/140251
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