Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140077
Title: The role of pleasure and arousal in the service satisfaction process
Authors: Wirtz, Jochen 
Bateson, John E. G.
Issue Date: Jun-1996
Citation: Wirtz, Jochen, Bateson, John E. G. (1996-06). The role of pleasure and arousal in the service satisfaction process. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-031 : 1-46. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1996-031
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-031
URI: http://scholarbank.nus.edu.sg/handle/10635/140077
Appears in Collections:Staff Publications

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