Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/139103
Title: THE RELEVANCE OF FEAR: A PRAGMATIC ANALYSIS OF SINGAPORE CRIME PREVENTION POSTERS
Authors: MAH SA NICOLA
Keywords: Relevance Theory, National Campaign, Fear of Crime, Speech Act Theory, Visual Grammar
Issue Date: 21-Aug-2017
Citation: MAH SA NICOLA (2017-08-21). THE RELEVANCE OF FEAR: A PRAGMATIC ANALYSIS OF SINGAPORE CRIME PREVENTION POSTERS. ScholarBank@NUS Repository.
Abstract: With sparse literature on language use in crime prevention campaigns in Singapore, this study is motivated to contribute to the existing pool of works on Singapore's national campaigns. Drawing ideas from Relevance Theory, Visual Grammar and other pragmatic theories, I analysed crime prevention posters from 1985 to 2017 to analyse how fear of crime and punishment is communicated differently to various audience groups, and how the language use in these posters have changed across time.
URI: http://scholarbank.nus.edu.sg/handle/10635/139103
Appears in Collections:Master's Theses (Open)

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