Please use this identifier to cite or link to this item: https://doi.org/10.1016/S1567-4223(03)00027-9
Title: An empirical study of product differences in consumers' E-commerce adoption behavior
Authors: Liu, X. 
Wei, K.K.
Keywords: Consumers' E-commerce adoption intention
Perceived ease of use
Perceived risk
Perceived usefulness
Issue Date: 2003
Citation: Liu, X., Wei, K.K. (2003). An empirical study of product differences in consumers' E-commerce adoption behavior. Electronic Commerce Research and Applications 2 (3) : 229-239. ScholarBank@NUS Repository. https://doi.org/10.1016/S1567-4223(03)00027-9
Abstract: This research investigates product differences in the overlooked context of individuals' adoption of E-commerce. A theoretical model of consumers' E-commerce adoption intention is developed and tested. Consumers' behavior is studied. The results show that when considering purchasing goods, as compared to services, over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of risk. In contrast, when considering purchasing services over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of ease of use. Specific recommendations for practitioners regarding the adoption of E-commerce in product (physical goods) businesses and service businesses are also offered. © 2003 Elsevier B.V. All rights reserved.
Source Title: Electronic Commerce Research and Applications
URI: http://scholarbank.nus.edu.sg/handle/10635/129649
ISSN: 15674223
DOI: 10.1016/S1567-4223(03)00027-9
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

90
checked on Nov 16, 2018

Page view(s)

28
checked on Sep 28, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.