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|Title:||An empirical study of product differences in consumers' E-commerce adoption behavior|
|Authors:||Liu, X. |
|Keywords:||Consumers' E-commerce adoption intention|
Perceived ease of use
|Citation:||Liu, X., Wei, K.K. (2003). An empirical study of product differences in consumers' E-commerce adoption behavior. Electronic Commerce Research and Applications 2 (3) : 229-239. ScholarBank@NUS Repository. https://doi.org/10.1016/S1567-4223(03)00027-9|
|Abstract:||This research investigates product differences in the overlooked context of individuals' adoption of E-commerce. A theoretical model of consumers' E-commerce adoption intention is developed and tested. Consumers' behavior is studied. The results show that when considering purchasing goods, as compared to services, over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of risk. In contrast, when considering purchasing services over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of ease of use. Specific recommendations for practitioners regarding the adoption of E-commerce in product (physical goods) businesses and service businesses are also offered. © 2003 Elsevier B.V. All rights reserved.|
|Source Title:||Electronic Commerce Research and Applications|
|Appears in Collections:||Staff Publications|
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