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|Title:||Mobile App portfolio management and developers' performance: An empirical study of the Apple IOS platform|
|Keywords:||App portfolio management|
Mobile app developers
Mobile app industry
|Citation:||Li, M.,Goh, K.Y.,Cavusoglu, H. (2013). Mobile App portfolio management and developers' performance: An empirical study of the Apple IOS platform. International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design 3 : 2559-2569. ScholarBank@NUS Repository.|
|Abstract:||A critical challenge faced by mobile app developers today is to effectively manage their app portfolio, but this issue has rarely been addressed in the IS academic literature. To address this gap, we empirically examine the relationship between the size and diversity of mobile developers' app portfolio and their performance in a mobile platform. Using a data set from the Apple App Store, and based on panel-level linear model estimation, we find a negative impact of app portfolio diversity on developers' performance. However, this impact decreases with portfolio size. This result implies that a diversified app portfolio hinders developers from fostering core competency, whereas their increasing development experience could mitigate this negative effect. Our results provide mobile app developers with a strategic growth trajectory recommendation, i.e., focus on product specialization during the early growth phases but adopt a diversification strategy after the accumulation of substantial development experience. © (2013) by the AIS/ICIS Administrative Office. All rights reserved.|
|Source Title:||International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design|
|Appears in Collections:||Staff Publications|
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