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|Title:||CSR as Organization-Employee Relationship Management Strategy: A Case Study of Socially Responsible Information Technology Companies in India|
|Keywords:||corporate social responsibility|
|Citation:||Dhanesh, G.S. (2014-02). CSR as Organization-Employee Relationship Management Strategy: A Case Study of Socially Responsible Information Technology Companies in India. Management Communication Quarterly 28 (1) : 130-149. ScholarBank@NUS Repository.|
|Abstract:||This study examined corporate social responsibility (CSR) as a probable relationship management strategy that could strengthen relationships between organizations and their employees. Specifically, this study explored linkages between employee perceptions of their organizations' CSR practices and organization-employee relationship dimensions of trust, commitment, satisfaction, and control mutuality. Results, based on a survey (N = 244) with employees of two large, publicly listed companies in India, revealed strong, significant, and positive associations between CSR and organization-employee relationships, especially between legal, ethical, and discretionary dimensions of CSR and relationships. CSR is then proposed as a relationship management strategy, especially in the context of employee relations. © The Author(s) 2013.|
|Source Title:||Management Communication Quarterly|
|Appears in Collections:||Staff Publications|
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