Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.chb.2014.02.039
Title: Situational crisis communication and interactivity: Usage and effectiveness of Facebook for crisis management by Fortune 500 companies
Authors: Ki, E.-J.
Nekmat, E. 
Keywords: Crisis management
Facebook
Social media
Issue Date: 2014
Citation: Ki, E.-J., Nekmat, E. (2014). Situational crisis communication and interactivity: Usage and effectiveness of Facebook for crisis management by Fortune 500 companies. Computers in Human Behavior 35 : 140-147. ScholarBank@NUS Repository. https://doi.org/10.1016/j.chb.2014.02.039
Abstract: Through the lens of situational crisis communication theory (SCCT) and interactivity, this study examined the Facebook usage of Fortune 500 companies and the effectiveness with which these companies employed the platform for crisis management. Findings indicated that 'justification' and 'full apology' were the most commonly used crisis response strategies. Results also show instances where companies inappropriately match their responses to crisis situations. An analysis of 7080 messages further revealed a significant relationship between an organization's involvement in two-way communication and the overall positivity of audience tone in reaction to the organization in question and its handling of crises. Suggestions are provided for organizations intending to employ social media for crisis communication.
Source Title: Computers in Human Behavior
URI: http://scholarbank.nus.edu.sg/handle/10635/124269
ISSN: 07475632
DOI: 10.1016/j.chb.2014.02.039
Appears in Collections:Staff Publications

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