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Lee Khai Sheang

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Profile

Full Name
Lee Khai Sheang
(not current staff)
Variants
Lee, K.S.
 
Main Affiliation
 
Faculty
 
Email
fbaleeks@nus.edu.sg
 

Publications

Refined By:
Department:  MARKETING
Author:  Lim, G.H.

Results 1-12 of 12 (Search time: 0.009 seconds).

Issue DateTitleAuthor(s)
1Sep-1998Dealing with resource disadvantage : generic strategies for SMEsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
21999Dealing with Resource Disadvantage: Generic Strategies for SMEsLee, K.S. ; Lim, G.H. ; Tan, S.J. 
3Oct-1998Deterring aggressive reactions from bigger firms : use of strategic moves by SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
42003Family business succession: Appropriation risk and choice of successorLee, K.S. ; Lim, G.H. ; Lim, W.S. 
5Oct-1999Family businesses : the succession dilemmaLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
62001Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidenceLim, G.H. ; Lee, K.S. ; Tan, S.J. 
7Oct-1998Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case studyLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
8Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
9Oct-1998SMEs market entry strategy : substitution instead of nichingLim, Guan Hua ; Tan, Soo Jiuan ; Lee, Khai Sheang 
10Oct-1998Strategic alliance as an entry strategy into markets dominated by major corporationsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
111997Strategic responses to parallel importingTan, S.J. ; Lim, G.H. ; Lee, K.S. 
12Sep-1998Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua