1. ScholarBank@NUS

Lee Khai Sheang

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Profile

Full Name
Lee Khai Sheang
(not current staff)
Variants
Lee, K.S.
 
Main Affiliation
 
Faculty
 
Email
fbaleeks@nus.edu.sg
 

Publications

Refined By:
Author:  Lee, K.S.
Author:  Tan, Soo Jiuan

Results 1-13 of 13 (Search time: 0.01 seconds).

Issue DateTitleAuthor(s)
1Sep-1998Country and entry mode strategies under bounded rationality : insights from the Shapley value conceptLee, Khai Sheang ; Tan Soo Jiuan ; Narasimhan, Chakravarthi
2Sep-1998Dealing with resource disadvantage : generic strategies for SMEsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
31999Dealing with Resource Disadvantage: Generic Strategies for SMEsLee, K.S. ; Lim, G.H. ; Tan, S.J. 
4Oct-1998Deterring aggressive reactions from bigger firms : use of strategic moves by SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
52003E-retailing versus physical retailing. A theoretical model and empirical test of consumer choiceLee, K.S. ; Tan, S.J. 
6Oct-1999Family businesses : the succession dilemmaLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
72001Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidenceLim, G.H. ; Lee, K.S. ; Tan, S.J. 
8Oct-1998Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case studyLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
9Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
10Oct-1998SMEs market entry strategy : substitution instead of nichingLim, Guan Hua ; Tan, Soo Jiuan ; Lee, Khai Sheang 
11Oct-1998Strategic alliance as an entry strategy into markets dominated by major corporationsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
121997Strategic responses to parallel importingTan, S.J. ; Lim, G.H. ; Lee, K.S. 
13Sep-1998Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua