Browsing by Author LEE KHAI SHEANG

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Issue DateTitleAuthor(s)
Dec-2001A game-theoretic perspective on transaction cost and the decision to make, buy or make-and-buyLee, Khai Sheang ; Lim, Wei Shi 
Jan-2002A structural model of market orientation effects on entrepreneurial values and performance of SMEsLee, Khai Sheang ; Tan Soo Jiuan ; Jung, Kwon 
May-1999Advanced sale of service capacities : impact of price sensitivity to supply on optimal pricing and capacity allocationsLee, Khai Sheang ; Ng, Irene C. L.
Feb-1999An integrative frame work of preemption strategiesLee, Khai Sheang ; Ng, Irene C. L.
Mar-1995Channel structure under small numbers interactions and strategic alliance formationsLee, Khai S. ; Mintz, Jack M.; Mitchell, Andy
Sep-1998Country and entry mode strategies under bounded rationality : insights from the Shapley value conceptLee, Khai Sheang ; Tan Soo Jiuan ; Narasimhan, Chakravarthi
Sep-1998Dealing with resource disadvantage : generic strategies for SMEsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
1999Dealing with Resource Disadvantage: Generic Strategies for SMEsLee, K.S. ; Lim, G.H. ; Tan, S.J. 
Oct-1998Deterring aggressive reactions from bigger firms : use of strategic moves by SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
2003E-retailing versus physical retailing. A theoretical model and empirical test of consumer choiceLee, K.S. ; Tan, S.J. 
Jul-1998Examining the strategic role of unused service capacity - a theory-in-use approachNg, Irene C. L.; Wirtz, Jochen ; Lee, Khai Sheang 
2003Family business succession: Appropriation risk and choice of successorLee, K.S. ; Lim, G.H. ; Lim, W.S. 
Oct-1999Family businesses : the succession dilemmaLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
Sep-1998Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examplesLim, Guan Hua ; Lee, Khai Sheang ; Tan, Soo Jiuan 
2001Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidenceLim, G.H. ; Lee, K.S. ; Tan, S.J. 
Oct-1998Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case studyLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
Sep-1998Market penetration strategies for entrepreneurs - theory and Asian SMEs experiencesLee, Khai Sheang ; Tan Soo Jiuan ; Lim, Guan Hua 
Jan-2002Marketing of credence products : a game theoretic perspective on the underselling of antiquesLee, Khai Sheang ; Lim, Wei Shi ; Sim, Siew Lien 
Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
Apr-1999Should a firm with a reputation for outstanding service quality offer a service guaranteeWirtz, Jochen ; Kum, Doreen ; Lee, Khai Sheang